McGraw-Hill-Irwin

nretace Global Business Today is intended for the first international business course at either the undergraduate or MBA level. My goal in writing this book has been to set a new standard for international business textbooks. I have attempted to write a book that 1. Is comprehensive and...

y goal in writing Microeconomics and Behavior was to produce an intellectually challenging textbook that at the same time would be accessible and engaging to students. The more common approach in this market has been to emphasize one of these dimensions or the other. For example, some texts have...