Financial Times-Pitman Publishing

foreword by The Rt Hon Tony Blair Prime IVIinister of the United Kingdom I he world's economy is undergoing a process of change as fundamental as the shift from agrarian to industrial production: the emergence of the knowledge-driven economy, the digital economy. In the next century, the...

Preface Aims of the book This book aims to offer an excellent package to support students following courses in management. These may be within an undergraduate programme or among those offered at postgraduate level to those who come from other disciplines. Its intention is to be comprehensive...

foreword Mark Goyder When Alfred Einstein was asked if he ever wanted to study politics, he is alleged to have replied,'It's impossible. There are too many variables. Relativity is much simpler.' Outsiders, and some deluded insiders, believe business to be simpler. It is, after all, a world in...